The barrier to entry into user testing has never been lower. Forget size and budget. Companies who interact with users on a regular basis will swim, while others sink. Despite the ease of entry, many still neglect testing and rely on internal opinions to guide product decisions.
Though investing in a user researcher is ideal, this hurdle shouldn't stop you. Look on your team for a strategic thinker and good listener to get started. When you witness the insights and aha moments that come from a test, the value will be clear as day.
These 5 steps are a simple introduction to user testing for non-researchers. It's a flexible process to follow, avoiding the complexities in favor of action. With clear goals, and a sincere desire to gather honest feedback, you're already well on your way. Jump in and get started. You may never look back.Read More