Human Behavior and the User Experience

By Ken Mohnkern, Interaction Designer on Nov. 22, 2016 View Comments


While navigating a well-designed user experience feels organic and natural, the science behind that end result is very much a deliberate effort. Assumptions and whims make User Experience (UX) Designers squirm. Instead, we prefer making design decisions based on evidence and data, but when we can’t perform our own research by observing the behaviors of users, we can still avoid “guessing” what users want by following basic UX principles as we design digital systems. Many of those principles are based on well-documented studies, but some of the studies are misunderstood and misapplied to digital design.

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