Recently, a colleague told me that during an interview for a content strategist job he was asked this question: "How do you choose the right words to use?" My first reaction was, what a strange question. But then I realized, this question illustrates the misperception about the role of the content strategist more than a desire to know how a writer chooses words.Read More
While navigating a well-designed user experience feels organic and natural, the science behind that end result is very much a deliberate effort. Assumptions and whims make User Experience (UX) Designers squirm. Instead, we prefer making design decisions based on evidence and data, but when we can’t perform our own research by observing the behaviors of users, we can still avoid “guessing” what users want by following basic UX principles as we design digital systems. Many of those principles are based on well-documented studies, but some of the studies are misunderstood and misapplied to digital design.
Envision your brand as something that’s flawless to engage with, fluid across all digital channels and devices, and perfectly complements your physical presence or storefront.
Who's going to help you bring that vision to life? UX Designers.
But these savvy professionals are in high demand, low supply, and difficult to find, attract, and retain. Many command high salaries with little experience. Companies are now striving to hire User Experience talent inhouse, instead of contracting, making the talent pool even smaller. And as engineering agility improves, expectations are rising for comprehensive product thinking—meaning user experience design is no easy task.
You know that you need a strong UX hero to save your digital channels. UX heroes are an analytical, process-driven thinkers that are articulate and digitally aware of the marketplace. They synthesize all components of content, wireframes, and design work within your site so that users can get to the right stuff, quickly. Your UX hero will take abstract business requirements and map them out like a boss.Read More
The mug on my desk talks to me.
Its size and weight tell me I can grasp and lift it. The flatness of its bottom tells me it’s okay to set it on my desk. Its hollowness encourages me to fill it (with any variety of stuff: coffee, pens, paperclips, marbles). The shape of its handle tells me how to lift it without burning my hand. It’s hard but breakable, so that tells me that I should probably not use it to hammer nails.
Things communicate how they can be used, in an ancient language that we understand instinctively. Let’s explore this communication a bit in terms of the practice of user-experience design.Read More
For the past 25 years, Photoshop has been a staple tool for much of the digital realm; specifically for designers. The program has evolved to meet designer needs, particularly since the inception of mobile devices, by implementing features such as smart objects, shape layers and asset generator that improve scalable art for a wide range of screen sizes.
Now, to improve workflow and efficiencies for UI/UX designers, Adobe has added some great features in Photoshop 2015.
Here are 6 new features that improve the overall application and use.
Research shows that if it takes a user longer than 10 seconds to find what they’re looking for on your website, they will give up and abandon the page entirely. Chances of that person coming back to your site are slim to none—in fact, poor UX design can cost you valuable customers.
Your site’s ability to point users to the right content, products, and services quickly is paramount to success in 2015. In addition, your user experience design needs to be flawless and transparent across all digital properties to present a consistent brand experience.Read More
Hiring top-notch UX Designers is essential for your company to be competitive in the digital space. When interviewing UX Design candidates, you not only need to know the right questions to ask, but the right responses your candidates should be giving. Below are the top 10 UX designer interview questions to ask your UX candidates and key answers to look for:Read More