Rock the Social Media Mullet: Talent Sourcing Lessons from SourceCon '14

By Celerity on Oct. 3, 2014 View Comments

Rock the Social Media Mullet: Talent Sourcing Lessons from SourceCon '14

I’m sitting in the Denver airport, reflecting on the past 48 hours and my first experience of SourceCon. To summarize in one word: amazing. SourceCon is a community of practitioners passionate about talent sourcing. The spirit of the community is based on sharing information to help us all grow as recruiters/sourcers. The crowd at the event this year was the biggest ever and there is good reason behind it: 84% of companies grew their recruiting departments over the past year, and Celerity was one of them.

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Exposure, Engagement, and Lovable Imperfection: Why Your B2B Company Should Join Instagram

By Carly Walsh, Marketing Intern on Jul. 17, 2014 View Comments

In 2012, Facebook bought Instagram (a startup with 13 employees and no revenue) for $1 billion. While Facebook users were losing interest, Instagram users were falling in love, and this shift in influence did not go unnoticed. Mark Zuckerberg predicted a bright future for Instagram, and he has yet to be proven wrong.

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How to Get “Lucky” with Hummingbird, Google’s New Search Algorithm

By Katie Pietrak, Marketing Coordinator on Dec. 29, 2013 View Comments

Are you feeling lucky? We all know there’s not much actual “luck” involved in Google’s commitment to understanding exactly what you mean and giving you back exactly what you want. To provide quick, accurate, and timely information, Google updates its search algorithm over 500 times a year—mostly with minor enhancements—but occasionally, they unveil brand new search engine algorithms. The latest is called Hummingbird. Named for its speed and precision, the cutting-edge approach to search result ranking is designed with both new and existing technology. With more of an emphasis on user-generated content and customer engagement, Google is transforming the digital world and changing the search engine optimization (SEO) game. But how can your website score with this new search algorithm?

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How to Bring Your Sales Team What They Want This Season (Hint: It’s a Mobile App)

By Joe Satovich, Web and Mobile Engagement Director on Dec. 9, 2013 View Comments

Internal business apps are exploding within companies of all sizes, and can drastically help increase your sales reps’ efficiency. But before you get app-happy and launch a mobile project, figure out what it is your sales team needs and how to roll it out so that it sticks.

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Google+: A Job Seeker’s Secret Weapon #AskTheIntern

By Celerity on Jul. 19, 2013 View Comments

I will (shamefully) admit that I’m a stereotypical millennial. I grew up with a phone glued to my hand, incessantly updating statuses, hash-tagging, and posting comments on various networks. This has made me feel quite confident in regards to giving advice on social media, even though I am merely a summer intern.

So, please let me give you this one piece of advice: if you’re currently searching for a job, sign up for Google+. Google+ connects you to family and friends via posted notes, photographs, and group video calls (think Facebook) while also providing access to peers, potential employers and experts (think LinkedIn).

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Should You Have Both a Personal and a Professional Account on Facebook? And Twitter? And LinkedIn?

By Celerity on Jun. 12, 2013 View Comments

For the millions of professionals that are active social networkers, the first question that comes to mind when managing digital profiles is often, “Should I have two separate accounts for my private and professional lives?”

As a recruiter, I vote…no! Not only does having two profiles for each social media channel create extra work for you, it can make engaging and connecting meaningfully with others, including potential employers and staffing firms, harder. According to the Jobvite 2012 Social Recruitment Survey, 92% of U.S. companies used social media as part of their recruitment efforts. With that in mind, you can’t afford not to use online networking to your advantage.

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The New Age of #Recruiting: Five Tips for Leveraging Social Media to Find the Right Fit

By Celerity on Feb. 19, 2013 View Comments

I read recently that one in every five romantic relationships begins online. Why should professional relationships be any different? Social networking tools like LinkedIn, Twitter, Facebook, and blogs provide a fast and efficient way to engage with a broader pool of active and passive applicants until you’ve found “the one” best-suited for both the position and your company.

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