Is your business focused on mobile? Mobile web browsing has long since surpassed desktop browsing and users are spending, on average, more than three hours per day on their mobile devices, 90% of which is spent in apps. What does this mean for you? Mobile is everywhere, so not having a mobile strategy is no longer an option.
It’s a common mistake to assume that you only need to develop a mobile app, release it to the AppStore, and call it a day. Your mobile strategy may only require a mobile website, or it may rely heavily on a suite of mobile apps, or it may fall somewhere in between. But it needs to be heavily integrated into your overall web and marketing strategies and afforded a high level of investment and commitment similar to your web strategy.
Successfully generating mobile ROI requires a solid plan and a lot of work beyond developing an app. Instead of thinking in terms of an “app,” think in terms of a “mobile experience" that will keep users engaged and coming back for more.
Here are six key considerations you'll want to focus on as you develop a mobile strategy:Read More