Exposure, Engagement, and Lovable Imperfection: Why Your B2B Company Should Join Instagram

By Carly Walsh, Marketing Intern

In 2012, Facebook bought Instagram (a startup with 13 employees and no revenue) for $1 billion. While Facebook users were losing interest, Instagram users were falling in love, and this shift in influence did not go unnoticed. Mark Zuckerberg predicted a bright future for Instagram, and he has yet to be proven wrong.

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