Eight million people have enrolled in private insurance through the Health Insurance Marketplace, showing that empowering the consumer to select their own plan is here to stay. As a health plan, what is your strategy to maximize conversion rates for direct-to-consumer sales?Read More
When significant provisions of the Affordable Care Act (ACA) go into effect in January 2014, it’s possible that new medical costs will change pricing structures for suppliers and clients alike. If your company partners with staffing vendors, you need to start thinking (now, if you haven’t already) about how the new provisions will affect your staffing/talent suppliers, contracts, pricing, and candidate availability.Read More
As the countdown to January 2014 quickens, health insurance providers are looking for new consumer engagement approaches to comply with the Affordable Care Actand position them for B2C success. For many, this will involve competing in private marketplaces.
The primary benefit of creating a private marketplace is its flexibility, as it can be customized to address the needs of any employer group. As uncovered in a recent private marketplace assessment by our healthcare consultants, private exchanges can create tiers of benefits —specific to employer divisions with vast multichannel employee decision support— and bundle these benefits with diversified product offerings. On the other hand, public exchanges are targeted to individuals and small groups, and are designed to commoditize your offerings.Read More
In this transformation, there are best practices in consumer marketing that will better allow you to engage with individual customers.
Here are my top three keys to customer engagement in the new B2C healthcare environment:Read More
In their best-selling book, Made to Stick, Chip and Dan Heath set out to answer the question of why some ideas “stick”—are embraced and endure—while others don’t. Their answer? A successful, “sticky” solution is one that makes an audience:
• Pay attention
• Understand and remember it
• Care, and... be able to act on it