How to Improve Your Search Engine: Unlocking Basic Features

By Jeff Lawrence, Delivery Director on Jun. 17, 2014 View Comments

Understanding the basics of an effective search strategy is key to unlocking your search engine’s potential, improving customer satisfaction, and increasing ROI. It’s so important to build an utterly simple and helpful search user interface. If you make your customers work to find what they’re looking for, the user experience will suffer and they'll most often look elsewhere.

If you simply turned on your new search tool out of the box, you're probably only getting modest results. Most modern search tools include a number of overlooked options that are not pre-configured or require additional set up to work effectively. Here are three steps to help you figure out if your search engine is living up to its potential.

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