The DAM Sequel: The Future of Digital Asset Management

By Jeff Lawrence, Delivery Director on Sep. 8, 2015 View Comments

A number of vendors in the DAM industry were asked one question: "What innovative new features and technologies will you offer in the future?" Despite the diversity of the DAM and MAM industry, four clear trends emerged.

In my last post, I covered the plans for reimagined user interfaces and approaches to making video more accessible, so today I’ll explore how vendors will achieve interoperability between systems and meet the demand for built-in business intelligence and analytics.

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DAM Shopping? Use These Criteria to Find the Right DAM Vendor

By Jeff Lawrence, Delivery Director on Nov. 18, 2014 View Comments

 The number of digital asset management (DAM) vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, making it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.

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How to Improve Your Search Engine: Unlocking Basic Features

By Jeff Lawrence, Delivery Director on Jun. 17, 2014 View Comments

Understanding the basics of an effective search strategy is key to unlocking your search engine’s potential, improving customer satisfaction, and increasing ROI. It’s so important to build an utterly simple and helpful search user interface. If you make your customers work to find what they’re looking for, the user experience will suffer and they'll most often look elsewhere.

If you simply turned on your new search tool out of the box, you're probably only getting modest results. Most modern search tools include a number of overlooked options that are not pre-configured or require additional set up to work effectively. Here are three steps to help you figure out if your search engine is living up to its potential.

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Finding the Perfect Balance Between SaaS and In-House DAM

By Jeff Lawrence, Delivery Director on Jun. 10, 2014 View Comments

Finding the Perfect Balance Between SaaS and In-House DAM

It's a delicate balance to develop a hybrid strategy for Digital Asset Management. While Cloud SaaS solutions appeal to many organizations as a way to reduce costs and infrastructure, there are compelling reasons not to move all assets to the cloud. The secret to finding this balance lies in understanding what assets should be moved to the cloud and what should stay in-house.

SaaS and in-house DAM solutions have distinctly different approaches with each offering advantages and disadvantages, as previously discussed in “SaaS vs. In-House DAM - Which is Right For You?”, a hybrid solution can provide a damn perfect balance of SaaS and in-house by leveraging the advantages of both solutions.

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Is The DAM Project Worth Doing?

By Jeff Lawrence, Delivery Director on Jun. 3, 2013 View Comments

You know your company needs a new DAM project, but persuading your boss is going to be damn hard! Your boss is probably a true numbers person who wants to see the return on investment (ROI). How do you go about justifying the project, calculating the ROI and convincing your boss?

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What's this DAM Project Going to Cost?

By Jeff Lawrence, Delivery Director on Mar. 5, 2013 View Comments

You’ve done your homework and begun to evaluate the right Digital Asset Management (DAM) solution for your company. But in order to get funding, you need to figure out how much the project is going to cost.

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Too Many DAM Solutions!

By Jeff Lawrence, Delivery Director on Jan. 30, 2013 View Comments

You’re sitting in an IT strategy meeting when suddenly someone says, “We need a DAM project!”

Someone else responds “Don’t we already have enough damn projects! Why do we need a DAM?"

 Many companies are faced with a tough decision of late: to either install a new Digital Asset Management(DAM) system to better manage their assets or replace an existing legacy system. The choice can be daunting with hundreds of vendors offering good DAM solutions that range in price, functionality and complexity.

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