Recently, a colleague told me that during an interview for a content strategist job he was asked this question: "How do you choose the right words to use?" My first reaction was, what a strange question. But then I realized, this question illustrates the misperception about the role of the content strategist more than a desire to know how a writer chooses words.Read More
Website redesign or re-platforming projects are often the most exciting and dreaded undertaking for marketing teams. No matter how much you look forward to a shiny new CMS, there’s no denying that the arduous task of content migration can zap some of the joy out of the process.Read More
Let’s face it – Content migration is complex. Like, really complex. After all, CMS solutions hold a lot of important data and moving it to a completely new system is risky business. You don’t want to be that person responsible for losing documents, lengthy downtime or underestimating the project entirely. It’s time to get realistic about the process.
Here are 3 myths about content migration that often lead to misguided projects. Let us set the record straight:Read More
As a marketer, I’m sure you know by now that you’re not going to get very far with a one-size-fits-all approach. Sure, you have a target audience in mind, but are you really in tune with their needs? Your customers may be in the market for what you’re offering, but you have to find and talk to them in different ways. That’s where personalization comes in.
But how do you get started?
In a study by Adobe Marketing Optimization, 97% of marketing and customer insights decision-makers prioritized personalization as the most important capability to their company’s marketing moving forward. These numbers shouldn’t come as a surprise – the ROI is astounding. When you focus on providing personalized content to your target audience and have the proper digital analytics in place, you can expect to see increased conversions, better qualified leads, and increased loyalty.
Setting the Foundation for a Personalization Strategy
There are three pieces of the personalization pie that you need to get a handle on before you reap the benefits: personas, journeys, and goals.
The web has always been about content. Sure, people visit websites and use apps to complete specific tasks or interact with others, but it's ultimately the content that facilitates those events.
And while elements like maps, infographics, and videos are considered content, the written word, “real” copy, comprises the great majority of what's actually consumed and exchanged online. Copy is the infrastructure on which digital content and user experience (UX) is built—the glue that holds it all together.Read More
So you have a brand new website and it’s running on a super-fancy CMS/DMS that allows you to turn your content into a user profiling powerhouse. All you need to do is turn the switch “on” and watch visitors to your website fall into neat, profiled buckets…right?
Your content needs some serious attention before any user profiling starts to happen. Artificial Intelligence has not yet been incorporated into CMS, so you — the content owner — must provide that intelligence. That’s how you can profile your content effectively.
You probably purchased the Sitecore CMS with every intention of leveraging all the robust features that make it a fully-integrated digital marketing platform. Cross-channel data analysis! Real-time personalization! Marketing automation!
That all sounds greatbut many teams become derailed implementing these capabilities due to a higher focus on maintaining website operations. It’s really hard work to get through the process of achieving such powerful features, and organizations often develop fatigue, run out of budget, and are overtaken by operational backlog when they are done.Read More
Almost a month has passed since Sitecore’s annual North American Symposium, and there is plenty to be excited about heading into the next year with Sitecore. As a Sitecore partner, Celerity has great enthusiasm for the direction the software is going in. But out of all the news, Coveo’s announcement that it is offering a free search edition for Sitecore is the one item that will have an immediate impact on your projects as of version 7.5.
As part of my job as a .NET CMS Architect, I’m lucky to get exposure to a lot of different search products. And one pretty consistent desire post-launch for product owners on any system is for better search results and capabilities on their websites.
Disclaimer: This is not a criticism of cheap or free search applications like Lucene and Solr—in many cases, these tools are a great fit and offer a nice “bang for your buck” when incorporating search into your Sitecore site. But for sites with a lot of content, you may get lackluster results without significant tweaking and configuration efforts.
This post was originally published by the Ektron Community Blogs here.
As any of my developer brethren will tell you, I’m a big proponent of Ektron’s Smart Forms. In our world, they’re a great way to structure content, to make dictionary objects for storing things like settings, and to store more data in a defined way than is natively available in the Ektron Workarea. I like to call them a database inside the database.
But this is geared more towards marketers and decision-makers, those that use what we developers do. So you might not be familiar with what a Smart Form is or why it’s a good idea to use it. Hopefully after this, you’ll not only understand it, but if your application isn’t making use of the concept, you’ll convince your development team to look into it.
In part one, we discussed how to determine how best to set up users in Ektron™. In this part, we’ll be diving a little deeper into intranet authentication methodologies.
How to Authenticate Intranet Users with LDAP
For one of our recent intranet clients, we were required to use LDAP for authenticating users for both front- and back-end access. LDAP had to be connected to the CMS author accounts, and we also had to account for non-LDAP users needing front-end access only. This would cause conflict between CMS author usernames and membership account usernames. Also, because membership users are not linkable to LDAP, their network passwords would not be maintainable in Ektron.
When enterprise search was added as a new feature to Ektron's CMS version 8.5, the benefits were immediately evident. Fast, accurate searches were attainable not only on your website, but also within Ektron itself. And Ektron's search functionality has gotten even better with the recent release of v9.0. Now developers have the option of using either Microsoft Search Server or Solr search as their search provider.Read More
Usually, the words ‘intranet’ and ‘exciting’ aren’t used together in the same sentence. But the days of traditional intranets serving as pure document repositories are long gone.
The explosion of social tools and CMS technologies has given birth to the next generation of dynamic websites, including the corporate intranet. Once viewed as dry, stale sites — the corporate intranet is now coming to life as innovative tools and technologies are reaching beyond the public sphere and being applied to private, employee-centered websites. And thanks to popular social tools like Twitter, Facebook and LinkedIn, employees are now looking for internal communications to be as easily accessible, relevant, and digestible as their social media feeds.