How Agile Can Be Embraced by Your Entire Organization

By Celerity on Dec. 13, 2016 View Comments

This post is a preview of our eBook: Leading an Enterprise Agile Transformation. Download the full eBook here.

A recent survey by Scrum Alliance found that more than 70% of Agile practitioners report tension between their teams and the rest of the organization. The reason? They are following different road maps and moving at different speeds. Whether your organization is in the early stages of adopting Agile methodologies or you have multiple teams running sprints, non-Agile influences will eventually cause your success to plateau. The breakthrough opportunity is a true, Agile transformation.

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Agile Marketing: Learn the Lingo

By Celerity on Oct. 11, 2016 View Comments

A too-long to-do list is a daily reality for most marketers. The larger issue, however, comes from that long list of tasks lacking prioritization and coordination with others on your team, resulting in time spent on the wrong tasks and missed project deadlines. Agile Marketing offers a compelling solution to this problem and helps marketing teams, both big and small, accomplish projects faster through improved communication, transparency, and innovation.

Adopting its core tenants from Agile software development, Agile Marketing is a work management methodology that can help a team work faster, leaner, and more strategically through short bursts of work and frequent feedback. Agile helps to prioritize and execute projects more quickly and helps to bridge gaps between IT, Marketing, and the Business.

Before you get started, though, you must learn how to SPEAK Agile. As you start researching and planning your team’s adoption to Agile Marketing, here’s a handy reference of the terms you’ll come across and what they mean:

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