Software Development and Agile Methodologies: A Chronicle of 2016

By Celerity on Dec. 27, 2016 View Comments

2016_2017.jpgAs we say goodbye to 2016, let’s reflect on some of the Celerity stories that were popular this year! From trends like Agile development to personalization and operational readiness, Celerity’s consulting team has contributed a wealth of knowledge to Breakthroughs in Acceleration. Here are a few of our favorite articles:

Operational Readiness: 3 Keys to a Successful Takeoff for Any Large-Scale System
If you’re preparing for the launch of a large-scale initiative in the coming year, don’t let untested systems and unprepared users create a deployment debacle. Follow these three operational readiness steps to help build confidence in your new system and get your project off the ground smoothly. Read the full blog post.

How Content Personalization Can Amp Up Your Digital Marketing Strategy
Content personalization has certainly been a hot topic this year, with 97% of marketing and customer insights decision-makers noting it as the most important capability to their company’s marketing moving forward. If you want the ROI of personalization, but aren’t sure where to start, we’ve got you covered! Here are the three building blocks that will set your personalization strategy on a strong foundation in 2017. Read the full blog post.

7 Ways to Effectively Manage a Product Owner Backlog
As a Product Owner, a refined backlog is a major step in producing a winning product your team enjoys developing and your customers love using. How do you manage a product backlog in a way that is effective and results-driven (while accommodating stakeholders, development teams, and users)? Here are 7 tips from our expert Agile Product Owner to set your team up for success. Learn more in our blog post.

The Digital Analytics Checklist: Can You Keep Up with Your Data?
In 2016, many CMOs struggled to find the right marketing analytics data that will help them justify spend, prove ROI, and report on the most meaningful business and digital marketing metrics. If this sounds familiar to you, we’ve developed an approach to help you build a solid marketing analytics foundation! Review our checklist to get you on the right track in 2017. Find out how to get started.

How Agile Can Be Embraced by Your Entire Organization
Whether your organization is in the early stages of adopting Agile methodologies or you have multiple teams running sprints, non-Agile influences will eventually cause your success to plateau. The breakthrough opportunity is a true, Agile transformation. As an Agile change agent, how can you get your entire organization on board? Check out these four keys to successfully transform your organization and reap the full benefits of Agile development. Learn more.

This was just a sampling of the great contributions from our consultants this year. From Agile frameworks to analytics to personalization, it’s clear there are many ways for businesses to accelerate their operations. We’re excited to see what trends 2017 has in store for us.

Happy Holidays!

Posted in: Digital Marketing, Organizational Change Management, Agile Development Methodology