What's a Marketing Girl Got to be Grateful For?

By Jenifer Kern, Vice President, Marketing on Nov. 27, 2013 View Comments

What's a Marketing Girl Got to be Grateful For?

It’s the season for gratitude—and, well, we’re all thankful for lots of things. As a Celerity Marketer, I’m especially thankful for achieving some big milestones this year:

1. Our Blog Turned One: Our blog’s first birthday is this month and I couldn’t be more proud of our consultants, service delivery leaders, recruiters, and sales reps for contributing content, thought leadership and ideas to make our blog a big success. How do I know it’s a success? Because we’re garnering nearly 2,000 views per week on our blogsite and attracting new visitors from over 10 social media sites and referral sources (due to our employees posting the blogs to their social media channels).

When I originally proposed developing a blog to the company last year, many people looked at me and either laughed or posed very serious questions. “How are you going to get people to write content once a week? What will they write about and how can we ensure it is properly managed and controlled? How will you maintain and monitor it? What about comments and spam?”…were among the many questions I was challenged with. Without going into all the details, I can say that I followed the advice of Marcus Sheridian, blogging guru extraordinaire, developed a blog writing tips outline, promoted the blog company-wide with some incentives….and all went well. I now am a big proponent of blogging as a free tool to drive brand awareness, credibility, SEO, internal knowledge sharing, and personal brand development. Are you still a blog naysayer?

2. Conquering Digital Marketing: Okay, so nobody can really conquer digital marketing—it is a constantly changing and moving target thanks to rapid digital evolution—but we implemented numerous new digital strategies in 2013, from marketing automation and social media to SEO, content marketing, research, and analytics. We’re figuring out what works for our environment and are testing all sorts of really cool things. With all the stats about the buyer journey being anywhere from 50-90% complete before even coming into contact with a sales rep, marketing technologies and strategies are more important than ever. Just ask Gartner who has a whole CMO series around “Digital Disruption.” Marketing teams in every industry are now being built around technology and digital marketing strategies. Celerity’s team is working harder than ever to stay on top of the rapid changes and innovations.

3. The Greatest Marketing Team Ever: I’m lucky to have a team of smart, hard-working, and outstanding marketing professionals. With marketing being a customer support role for almost every area of the organization (think: sales, services, employees, community…; not to mention external customers), marketers today need to be insane multi-tasking machines with great attitudes and get-er-done personalities. I am fortunate to have a team of exactly that. Thank you, ladies, for making this journey so worthwhile. We’re always learning, building and pushing forward together. What more could we ask for?!

4. Holidays, Balance & Apple Pie: During down-time I often reflect on Steven Covey’s 7th Habit of Highly Effective People. Covey’s final and 7th habit is called “Sharpen the Saw” which is about work-life balance and keeping fresh so you can practice the other six habits. We all need times of rest and renewal to increase our capacity to produce and handle challenges.

Covey said, “You can renew yourself through relaxation. Or you can totally burn yourself out by overdoing everything. You can pamper yourself mentally and spiritually. Or you can go through life oblivious to your well-being.” As marketers, this is especially important guidance. Our world has become so big and our responsibilities so diverse, we could easily work 24x7 without any breaks. But that is not maintainable or advisable. Take a step back, think about what is really important, then jump back into the digital marketing ocean and prioritize the really important projects that are going to drive your company forward.

“Just remember that every day provides a new opportunity for renewal--a new opportunity to recharge yourself instead of hitting the wall. All it takes is the desire, knowledge, and skill,” says Covey.

For me, downtime and balance means making lots of holiday pies and relaxing with family, friends, football, and our new puppy. Then I can jump back in with renewed purpose and vision. What are you doing to unwind and relax this holiday?

5. Executive Support: No marketing team can be successful without the support, insight, and guidance from senior leaders. Our marketing team has been blessed with solid commitment and support from our company’s owners. It’s a must-have to stay energized and efficient. It keeps us focused on what’s really important when it comes to growing an entrepreneurial business; and also leaves room for creativity and fulfillment. Thank you...

Wishing everyone a lovely Thanksgiving and holiday season.

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