Author archives: Radoj Glisik, Solutions Architect

Content Profiling: Top 5 Tips to Get Meaningful Results

By Radoj Glisik, Solutions Architect on Jan. 12, 2016 View Comments

So you have a brand new website and it’s running on a super-fancy CMS/DMS that allows you to turn your content into a user profiling powerhouse. All you need to do is turn the switch “on” and watch visitors to your website fall into neat, profiled buckets…right?

Not quite.

Your content needs some serious attention before any user profiling starts to happen. Artificial Intelligence has not yet been incorporated into CMS, so you — the content owner — must provide that intelligence. That’s how you can profile your content effectively.

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Sitecore CMS with xDB: The Future of Digital Marketing

By Radoj Glisik, Solutions Architect on Sep. 15, 2015 View Comments

If you’re a Sitecore CMS user, you’ve no doubt heard about their Experience Platform with xDB, the newest digital marketing and analytics tool. You're probably wondering what all the hype is about and how it can work for your company, so we've summarized a recent XP implementation with xDB to help users get a better grasp on its capabilities and potential benefits.

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