Author archives: Pete Rose, Digital Experience Account Executive


How to Jumpstart Your Digital Strategy: UX, Content, and Technology

By Pete Rose, Digital Experience Account Executive on Mar. 17, 2015 View Comments

Despite all its beauty, let’s just admit it: digital is overwhelming. There’s more of everything. More data. More access. More channels. And more potential for real-time interaction.

If you’re like most organizations I work with, your digital presence has swelled into a frenzied network of disparate websites, apps, technology, and social media channels, with more launching every month. The costs, resources and operational complexity of managing all your digital properties can be overwhelming. And what’s more, this kind of fragmented technology/web presence creates confusion and difficulty for your users, constrains adoption of self-service channels, and limits your ability to realize the benefits of true digital marketing transformation.

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3 Ways to Generate Greater ROI With the Sitecore CMS

By Pete Rose, Digital Experience Account Executive on Oct. 20, 2014 View Comments

3 Ways to Generate Greater ROI With the Sitecore CMS

You probably purchased the Sitecore CMS with every intention of leveraging all the robust features that make it a fully-integrated digital marketing platform. Cross-channel data analysis! Real-time personalization! Marketing automation!

That all sounds greatbut many teams become derailed implementing these capabilities due to a higher focus on maintaining website operations. It’s really hard work to get through the process of achieving such powerful features, and organizations often develop fatigue, run out of budget, and are overtaken by operational backlog when they are done.

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