Despite all its beauty, let’s just admit it: digital is overwhelming. There’s more of everything. More data. More access. More channels. And more potential for real-time interaction.
If you’re like most organizations I work with, your digital presence has swelled into a frenzied network of disparate websites, apps, technology, and social media channels, with more launching every month. The costs, resources and operational complexity of managing all your digital properties can be overwhelming. And what’s more, this kind of fragmented technology/web presence creates confusion and difficulty for your users, constrains adoption of self-service channels, and limits your ability to realize the benefits of true digital marketing transformation.Read More