Author archives: Mindy Sabel, Digital Optimization Project Manager


A/B Testing Tips: 4 Ways to Optimize for Conversions

By Mindy Sabel, Digital Optimization Project Manager on Apr. 26, 2016 View Comments

Whether you’re a seasoned digital strategist or just dipping your toes into A/B testing, you’ve likely come to love the optimization benefits that testing tools provide. In fact, I’d even say that a solid testing program is the key to successful digital marketing and strategic site improvements. It drives better business decisions by helping to decide where your dollars will have the highest impact.

That’s why you should use these critical tips when planning your testing roadmap to get the most exciting, high-impact results:

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