Author archives: Margaret Rogers, Director of Digital Strategy

Shaken or Stirred? How Knowing Audience Habits Can Make or Break UX

By Margaret Rogers, Director of Digital Strategy

UX designers are always looking to digitally knock down barriers and help facilitate desired actions from a user. And understanding user cognitive habits is the first step in winning users over to a website.

What are Cognitive Habits?

Cognitive habits are the repeated responses you give in the same situation without really thinking. A habit is generally learned through repetition and may be created through a variety of influences, such as culture, technology, environment and personal preference. However, determining the appropriate habits to examine for segmenting or categorizing your audience properly is tricky, and it’s starting to evolve at a much faster pace.

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