Author archives: Lauren Howell, Marketing Specialist


Why I’m Drinking the Hubspot Koolaid: Three #INBOUND14 Takeaways

By Lauren Howell, Marketing Specialist on Sep. 18, 2014 View Comments

Why I’m Drinking the Hubspot Koolaid: Three #INBOUND14 Takeaways For me, the highlight of Hubspot’s INBOUND marketing conference in Boston this week was hearing the same, basic word over and over in each session: “human.”

As marketing and sales people, it’s so important to remember that we’re not pursuing “leads.” Or “contacts.” Or “resources.” We’re pursuing humans. And the more we’re aware of that, the less doors we get slammed in our faces and the happier our customers will be.

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The Top Tech Moments of 2013

By Lauren Howell, Marketing Specialist on Jan. 6, 2014 View Comments

The Top Tech Moments of 2013

2013 was a year full of surprises (both good and bad) in the tech world. Here, a look back at some of the most memorable moments:

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The Founding Fathers & Entrepreneurism: Time-Tested Lessons to Apply to Your Business

By Lauren Howell, Marketing Specialist on Jul. 3, 2013 View Comments

Each year on the 4th of July, we find time to reflect upon that crescendo moment in history when hard-fought freedom was bestowed upon our nation. Since setting us on that initial revolutionary course in 1776, the Founding Fathers’ vision of inalienable rights and independence has been passed down through generations, manifesting itself continuously in the American mind and spirit.

But less often emphasized is the Founding Fathers’ strong entrepreneurship and business acumen, which set a precedent of innovation and self-reliance in their respective communities and is an equal contributor to that go-getter, rough-and-tumble American mindset.

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