Author archives: Katie Pietrak, Marketing Coordinator

How to Get “Lucky” with Hummingbird, Google’s New Search Algorithm

By Katie Pietrak, Marketing Coordinator

Are you feeling lucky? We all know there’s not much actual “luck” involved in Google’s commitment to understanding exactly what you mean and giving you back exactly what you want. To provide quick, accurate, and timely information, Google updates its search algorithm over 500 times a year—mostly with minor enhancements—but occasionally, they unveil brand new search engine algorithms. The latest is called Hummingbird. Named for its speed and precision, the cutting-edge approach to search result ranking is designed with both new and existing technology. With more of an emphasis on user-generated content and customer engagement, Google is transforming the digital world and changing the search engine optimization (SEO) game. But how can your website score with this new search algorithm?

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