Author archives: Joe Satovich, Web and Mobile Engagement Director

5 Ways to Ease Into Your First Enterprise Mobile App

By Joe Satovich, Web and Mobile Engagement Director on May. 26, 2015 View Comments

Don't have any mobile app strategy in place yet? If you're reading this, the pressure to build one is probably mounting but the good news is that you don't need to spend seven figures and six months to get your first mobile app out into your enterprise. Internally-focused digital business solutions can be a lot easier (and cheaper!) to build than B2C apps.

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Finding ROI in Enterprise Mobile Apps

By Joe Satovich, Web and Mobile Engagement Director on Jan. 21, 2014 View Comments

The mobile revolution has empowered individuals to supplant enterprises as early adopters of personal technology. Because we’ve chosen the convenience, utility, and speed of mobile apps, most of us would fail at everyday tasks without our smartphones—and we’re just fine with that.

Though these consumer needs are becoming priorities in the enterprise (80% of manufacturers are working on apps, and bring your own device (BYOD) is soaking up headlines), it’s still difficult to find research that will help to build a strong business case for a mobile app. If you’re among those starting your mobile strategy, proving ROI requires a lean process that allows you to place small bets while retaining the potential to win big.

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If Santa Had an App: A Better Customer Experience for Billions

By Joe Satovich, Web and Mobile Engagement Director on Dec. 19, 2013 View Comments

Don’t be surprised if you find a bearded man in a big red suit taking the time to savor the cookies you left out for him on Tuesday night. A new mobile application promises to accelerate the already seemingly-magical process of delivering gifts to billions of customers worldwide in a single night.

The “Sugar Plum” app, as it’s been dubbed, is long overdue. With a growing client base, new competition, and rapidly evolving customer expectations, a business model that has spread delight for centuries faces modern threats. The CEO from the North Pole, Kris Kringle, has a need for speed and initially looked at adding more reindeer or investing heavily in R&D to create a next-generation delivery vehicle.

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How to Bring Your Sales Team What They Want This Season (Hint: It’s a Mobile App)

By Joe Satovich, Web and Mobile Engagement Director on Dec. 9, 2013 View Comments

Internal business apps are exploding within companies of all sizes, and can drastically help increase your sales reps’ efficiency. But before you get app-happy and launch a mobile project, figure out what it is your sales team needs and how to roll it out so that it sticks.

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Internal Customers During the Mobile Revolution: Spoiled or Neglected?

By Joe Satovich, Web and Mobile Engagement Director on Sep. 9, 2013 View Comments

We now live in an era where we can choose to digitally augment and simplify almost any part of our lives. Thanks to Apple, Google, and thousands of consumer app developers, expectations are that information, supported by effortless functionality, should be immediately available on all devices—meaning users have to be able to find it, understand it, use it, and accomplish something with it. Instantly.

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