Don't have any mobile app strategy in place yet? If you're reading this, the pressure to build one is probably mounting but the good news is that you don't need to spend seven figures and six months to get your first mobile app out into your enterprise. Internally-focused digital business solutions can be a lot easier (and cheaper!) to build than B2C apps.Read More
The mobile revolution has empowered individuals to supplant enterprises as early adopters of personal technology. Because we’ve chosen the convenience, utility, and speed of mobile apps, most of us would fail at everyday tasks without our smartphones—and we’re just fine with that.
Though these consumer needs are becoming priorities in the enterprise (80% of manufacturers are working on apps, and bring your own device (BYOD) is soaking up headlines), it’s still difficult to find research that will help to build a strong business case for a mobile app. If you’re among those starting your mobile strategy, proving ROI requires a lean process that allows you to place small bets while retaining the potential to win big.
Don’t be surprised if you find a bearded man in a big red suit taking the time to savor the cookies you left out for him on Tuesday night. A new mobile application promises to accelerate the already seemingly-magical process of delivering gifts to billions of customers worldwide in a single night.
The “Sugar Plum” app, as it’s been dubbed, is long overdue. With a growing client base, new competition, and rapidly evolving customer expectations, a business model that has spread delight for centuries faces modern threats. The CEO from the North Pole, Kris Kringle, has a need for speed and initially looked at adding more reindeer or investing heavily in R&D to create a next-generation delivery vehicle.
We now live in an era where we can choose to digitally augment and simplify almost any part of our lives. Thanks to Apple, Google, and thousands of consumer app developers, expectations are that information, supported by effortless functionality, should be immediately available on all devices—meaning users have to be able to find it, understand it, use it, and accomplish something with it. Instantly.Read More