Author archives: Jill Lawson, Vice President


Scared to Make a Referral? 4 Ways to Make Introductions Less Awkward

By Jill Lawson, Vice President on May. 31, 2016 View Comments

Has anyone at your company ever asked you to refer them to a friend or past colleague for a business opportunity? It sounds like a great idea and you want to help, but deep down you’re dreading it. Perhaps you don’t know what to do? Or if it will be mutually-beneficial? Maybe you’d rather spontaneously combust than navigate a potentially awkward situation?

Whatever the reason, one thing is for certain: learning how to connect people in your network is a valuable skill that every professional needs to have in their toolkit. The relationships you’ve built with friends and former colleagues over the years can help you establish credibility, give referrals that generate business, and even advance your own professional development and career opportunities.

Admittedly, making introductions comes naturally to me. It’s part of my job. But a recent encounter with a colleague who needed advice on approaching contacts made me realize that not everyone is as comfortable as I am. It’s time that we change that.

If you’re ready to conquer the art of the introduction once and for all, here are 4 ways to do it without feeling awkward:

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