Author archives: Jessica Mays, Senior Technology Consultant


What to Know Before You Jump into Cross-Channel Marketing

By Jessica Mays, Senior Technology Consultant on Mar. 15, 2016 View Comments

Easily delivering the right message to the right consumer at the right time is the dream for many ROI-driven marketers. Consider calls-to-action (CTAs). Did you know they actually convert 42% better when personalized than untargeted CTAs? That could make a big difference to your bottom line. Integrated, cross-channel marketing orchestration tools are key to making results like that a reality for your business.

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