Author archives: Jeff Lawrence, Delivery Director

Why Collaborative Decision Making Needs a Feedback Lab

By Jeff Lawrence, Delivery Director on Dec. 22, 2015 View Comments

On a recent trip to Northern California, I was mesmerized by the sardine tank at the Monterey Bay Aquarium – the sight of thousands of sardines swimming almost effortlessly in the same direction created a glittering silver loop around the overhead tank. When the staff threw food into the tank, the sardines started swimming in every direction, darting back and forth as they each attempted to swallow up as much food as possible. However, order was quickly restored and all of the sardines once again resumed swimming in the same direction.

This sight reminded me of how the start of a project feels -- a feeding frenzy of ideas, with everyone jostling for position to get their ideas heard. Just like the sardine tank, our goal should be to get the entire team swimming in the same direction, working together to accomplish a shared vision.

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The DAM Sequel: The Future of Digital Asset Management

By Jeff Lawrence, Delivery Director on Sep. 8, 2015 View Comments

A number of vendors in the DAM industry were asked one question: "What innovative new features and technologies will you offer in the future?" Despite the diversity of the DAM and MAM industry, four clear trends emerged.

In my last post, I covered the plans for reimagined user interfaces and approaches to making video more accessible, so today I’ll explore how vendors will achieve interoperability between systems and meet the demand for built-in business intelligence and analytics.

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The DAM Truth: 4 Digital Asset Management Trends You Need To Know

By Jeff Lawrence, Delivery Director on Sep. 1, 2015 View Comments

Where is the Digital Asset Management (DAM) and Media Asset Management (MAM) industry heading? It’s a big question with even bigger implications. After all, there are hundreds of vendors on the market working to take their systems to the next level, and missing out on the latest revelation could mean losing ground to their competitors.

I recently interviewed a few leading DAM/MAM vendors to glean trends and future innovations.

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DAM Shopping? Use These Criteria to Find the Right DAM Vendor

By Jeff Lawrence, Delivery Director on Nov. 18, 2014 View Comments

 The number of digital asset management (DAM) vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, making it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.

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How to Improve Your Search Engine: Unlocking Basic Features

By Jeff Lawrence, Delivery Director on Jun. 17, 2014 View Comments

Understanding the basics of an effective search strategy is key to unlocking your search engine’s potential, improving customer satisfaction, and increasing ROI. It’s so important to build an utterly simple and helpful search user interface. If you make your customers work to find what they’re looking for, the user experience will suffer and they'll most often look elsewhere.

If you simply turned on your new search tool out of the box, you're probably only getting modest results. Most modern search tools include a number of overlooked options that are not pre-configured or require additional set up to work effectively. Here are three steps to help you figure out if your search engine is living up to its potential.

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Finding the Perfect Balance Between SaaS and In-House DAM

By Jeff Lawrence, Delivery Director on Jun. 10, 2014 View Comments

Finding the Perfect Balance Between SaaS and In-House DAM

It's a delicate balance to develop a hybrid strategy for Digital Asset Management. While Cloud SaaS solutions appeal to many organizations as a way to reduce costs and infrastructure, there are compelling reasons not to move all assets to the cloud. The secret to finding this balance lies in understanding what assets should be moved to the cloud and what should stay in-house.

SaaS and in-house DAM solutions have distinctly different approaches with each offering advantages and disadvantages, as previously discussed in “SaaS vs. In-House DAM - Which is Right For You?”, a hybrid solution can provide a damn perfect balance of SaaS and in-house by leveraging the advantages of both solutions.

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Is The DAM Project Worth Doing?

By Jeff Lawrence, Delivery Director on Jun. 3, 2013 View Comments

You know your company needs a new DAM project, but persuading your boss is going to be damn hard! Your boss is probably a true numbers person who wants to see the return on investment (ROI). How do you go about justifying the project, calculating the ROI and convincing your boss?

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Accelerating Your Project With Collaborative Website Design: Can You Really Have It All?

By Jeff Lawrence, Delivery Director on Apr. 17, 2013 View Comments

Everyone has heard the old adage, “you can build it fast, good, or cheap…pick two.” In most situations, the reality is that you can’t have it all. But what if you could?

Because collaborative design maximizes the possibility of achieving all three of these options, it may be worth considering for your next website project. But before choosing a collaborative design approach, it’s important to understand what it involves. It’s not a “one size fits all” methodology, and only works well in specific situations.

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What's this DAM Project Going to Cost?

By Jeff Lawrence, Delivery Director on Mar. 5, 2013 View Comments

You’ve done your homework and begun to evaluate the right Digital Asset Management (DAM) solution for your company. But in order to get funding, you need to figure out how much the project is going to cost.

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Too Many DAM Solutions!

By Jeff Lawrence, Delivery Director on Jan. 30, 2013 View Comments

You’re sitting in an IT strategy meeting when suddenly someone says, “We need a DAM project!”

Someone else responds “Don’t we already have enough damn projects! Why do we need a DAM?"

 Many companies are faced with a tough decision of late: to either install a new Digital Asset Management(DAM) system to better manage their assets or replace an existing legacy system. The choice can be daunting with hundreds of vendors offering good DAM solutions that range in price, functionality and complexity.

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What Can We Learn from CES 2013?

By Jeff Lawrence, Delivery Director on Jan. 16, 2013 View Comments

CES 2013’s hottest trends demonstrate that the connected world we live in is about to get even more connected. Many of the bleeding-edge products demonstrated at CES show how rapidly technology continues to evolve, forcing all of us to "think outside the box" when it comes to our content and digital asset management strategies.

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