Author archives: J. Lawson & K. Long - Digital Experience Team


Hitting It Out of the Park with Your MVP Launch

By J. Lawson & K. Long - Digital Experience Team on Apr. 3, 2017 View Comments

No, that’s not your Most Valuable Player—it’s your Minimum Viable Product!  

For die-hard baseball fans, Opening Day is full of limitless possibilities. The air sings with hope and excitement. The whole season lies ahead, culminating perhaps with a trip to the Series! (Oh, and don’t forget about the hot dogs.)

That same feeling of excitement ignites in product executives the moment their digital product goes live. They are the biggest fans—and most rabid competitors—of all. But how can you bat 1,000 in such a competitive space? How can you ensure that your minimum viable product (MVP) or minimum marketable product (MMP) will last the season?

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