Author archives: Drew Engelson

Native App vs. Mobile Web Debate: What Digital Experience Do You Need?

By Drew Engelson

Choosing whether to build a mobile website or native application (or both!) is a decision that every organization needs to make for itself when defining its mobile and content strategies. Celerity’s Digital Experience team often helps clients make that important decision.

We recently held a brown bag discussion on the topic of mobile web versus native mobile app development, and felt it would be interesting to capture the discussion in this post. But before we jump into the debate, let’s define the terms by highlighting some basic differences:

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