Author archives: Dianne Black & Jamie Tolson


The Modern Traveler's Journey: Powered by Data and Technology

By Dianne Black & Jamie Tolson

In 2018—in the US alone—consumers spent  $2.1 trillion on travel. As the buying power of Millennials and Gen Z expands and they increasingly crave new adventures over material possessions, that number is poised for growth.

Knowing that today’s consumers are researching, booking and interfacing with brands in different ways, predominantly on mobile, companies are leveraging the power of social media to influence interest and website traffic. But much more is needed to impact decision-making, create personalized experiences and convert the shopper to a confirmed traveler.

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