Author archives: David Donze, Mobile Expert

Your Mobile Strategy Needs More Than Just an App

By David Donze, Mobile Expert on Sep. 5, 2017 View Comments

Is your business focused on mobile? Mobile web browsing has long since surpassed desktop browsing and users are spending, on average, more than three hours per day on their mobile devices, 90% of which is spent in apps. What does this mean for you? Mobile is everywhere, so not having a mobile strategy is no longer an option.

It’s a common mistake to assume that you only need to develop a mobile app, release it to the AppStore, and call it a day. Your mobile strategy may only require a mobile website, or it may rely heavily on a suite of mobile apps, or it may fall somewhere in between. But it needs to be heavily integrated into your overall web and marketing strategies and afforded a high level of investment and commitment similar to your web strategy.

Successfully generating mobile ROI requires a solid plan and a lot of work beyond developing an app. Instead of thinking in terms of an “app,” think in terms of a “mobile experience" that will keep users engaged and coming back for more.

Here are six key considerations you'll want to focus on as you develop a mobile strategy:

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5 Reasons to Start Using OpenGL

By David Donze, Mobile Expert on Aug. 4, 2015 View Comments

Today’s web and mobile users expect a seamless experience that combines rich content and excellent responsiveness — streaming video, 3D graphics, large-scale imagery, smooth and snappy UI animations, and so on. All of this means doing a lot of demanding graphics processing. To deliver on these expectations we have had to step into the world of hardware-accelerated graphics with the help of OpenGL. Here are some of the ways OpenGL has proven to be so beneficial:

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