Mobile technology use is at an all time high as 80 percent of internet surfers now own a smartphone to access the web. It should come as no surprise then that developing a mobile app for your business can make you more competitive online. But where do you start?
We recently published a checklist of the top 14 Mobile App Best Practices you need to consider in order to successfully build a new mobile app, or update an existing one.
Here's a snapshot of what you need to know:
1. Define A Cohesive Strategy
Any of the top mobile app development companies would tell you that the first step in developing an effective product is to define a mobile app strategy that brings together your digital agenda, user needs, and business processes. When you get started, ask yourself these questions:
- Who is my target user?
- What benefit will my target user experience as a result of this app?
- What is the purpose of the app?
- What business processes will be impacted by the app?
- Will the app advance our overall digital agenda?
Outlining a statement of intent that connects the users' needs and goals with their associated business processes will then allow you to work more intentionally throughout application development.
2. Determine Your Technical Approach
3. Construct A Cost Analysis
Speaking of costs, there’s more than just the platforms to consider. The following will also need to be considered as part of your overall budget:
- Development costs
- Operating costs
- Maintenance costs
- Potential return on investment
- Predicted cost savings resulting from a functional mobile app
4. Build Remarkable Content
It’s essential that you allow your application’s content and usability to pull their weight in your mobile app strategy. This component of your strategy will improve long-lasting user loyalty. Make your message consistent and straight-forward across your brand while you provide an always-engaging user design that holds a visitor’s attention. Your application should also expose a level of brand responsiveness, which you can adjust as you test your prototypes. It’s recommended that you handle prototypes in an agile environment, making room for real world experiences to provide the feedback your app needs to succeed.
Looking for more pointers? This Mobile App Checklist has what you need.