The Modern Traveler's Journey: Powered by Data and Technology

By Dianne Black & Jamie Tolson

In 2018—in the US alone—consumers spent  $2.1 trillion on travel. As the buying power of Millennials and Gen Z expands and they increasingly crave new adventures over material possessions, that number is poised for growth.

Knowing that today’s consumers are researching, booking and interfacing with brands in different ways, predominantly on mobile, companies are leveraging the power of social media to influence interest and website traffic. But much more is needed to impact decision-making, create personalized experiences and convert the shopper to a confirmed traveler.

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Infographic: Move Your Data to the Intelligent Edge with Azure

By Celerity

What do we mean when we talk about moving data to the "intelligent edge?" At its core, we mean getting the right information in the right place at the right time. With 2.5 quintillion bytes of data created every day, that task is far easier said than done for most companies. Fortunately, tools like Microsoft Azure can help you make sure your data works for you, rather than the other way around. Learn more about what it means to take your data to the intelligent edge in the infographic below, as well as a few ways you can get started. 

Celerity is proud to be a Microsoft Gold Partner. If you're looking to move your data to the intelligent edge, we'd be happy to hear from you.

For a PDF with active links, please download this version

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Content Strategist: Investigative reporter or copywriter?

By Pat Higgins, UX Content Strategist

Recently, a colleague told me that during an interview for a content strategist job he was asked this question: "How do you choose the right words to use?" My first reaction was, what a strange question. But then I realized, this question illustrates the misperception about the role of the content strategist more than a desire to know how a writer chooses words.

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Website Design: Making the Case for Modular Design

By Claire Patenaude

The digital and marketing landscapes are shifting. User expectations are becoming more and more demanding and customers anticipate a timely, personalized, and integrated experience with your brand across all devices and channels.

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5 Ways BPM Consultants Improve Change Management

By Celerity

Change is hard. Have you ever heard the following objections to innovation from your organization? “My department is unique.” “That sounds great in theory, but it wouldn't work in our environment.” “An outsider doesn’t understand the way we operate.”

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Behavioral Design for the Everyday Brain

By Heather Renwick

Designing for rational decision makers is designing for an audience that doesn't exist. How can our understanding of cognitive biases help us build experiences that users will love?

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Planning Your Post-Merger Integration Journey

By Celerity

Being adaptive to what’s happening in the market, connecting everything inside the operation, driving cost out of the business—these things are challenging enough in a static environment, but what happens when companies find themselves needing to deliver all this and more while planning for an M&A event?

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Top Uses for Robotic Process Automation

By Cody Schulz

In our previous post, we discussed what robotic process automation (RPA) was, distinguishing it from other automation tools, and provided a taxonomy of RPA using industry examples. We’ll discuss five reasons why you should use RPA. We’ll again provide real-world examples for each reason, demonstrating the tangible, quantifiable benefits RPA can bring.

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Outlook: Where Is RPA Headed?

By Cody Schulz

This article series began with examining what robotic process automation (RPA) is. It then made the case for why you should implement RPA in your organization. Following that was an examination of when to use RPA. Most recently, we covered how to implement RPA. This final article examines where RPA is headed.

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Celerity Celebrates Its Veterans

By Jenna Marson

This Veterans Day, Celerity is honoring its former military members and all who have served in the armed forces. Below are stories of some of the Celerity employees who led in defense of our nation before taking a lead in Celerity’s success.

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The Keys to Scale RPA

By Cody Schulz

Imagine for a moment that you’re a mortgage analyst at XYZ Mortgage. Part of your job involves opening each loan application document emailed to you, opening the attached Excel file, copying the property address from cell A4 on the second sheet, and pasting that data into the United States Postal Service’s (USPS) address validation website. If the addresses match, all is well. If not, you need to find out how to reconcile the two. For the vast majority of emails received, the addresses match. The process seems boring, mindless, and repetitive. You find yourself thinking, “I’m pretty sure a robot could do most of this.”

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When to Use RPA: Necessary vs. Profitable Characteristics

By Cody Schulz

In our previous post, we discussed five reasons why you should use robotic process automation (RPA) to optimize your business processes. We talked about profitability, rapidity, efficiency, interoperability, and traceability. This post will cover when to use RPA. It’s not a silver bullet for every problem your business has, but when applied correctly, it can drive significant efficiencies. We’ll discuss the necessary characteristics of process that leverage RPA, as well as the ideal characteristics that would make RPA  especially profitable for your organization.

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What is RPA? Robotic Process Automation Explained

By Cody Schulz

From the robots in Amazon warehouses to the Internet of Things, automation is becoming more commonplace in sectors previously unoccupied by robots. The financial benefits of automation are predicted to be nearly $2 trillion globally.

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Three Keys to a Successful Transition from PM to Scrum Master

By Claudine Skinner

As organizations adopt Agile and Scrum, one of the first steps is to create the scrum team. For the most part, we can map the typical waterfall role to the scrum role.

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The Benefits of Agile for the Team

By Celerity

It's the typical Agile transformation story. Management hears about the marvels of Agile. Team attends Agile training. Team starts Agile project. Team sees little to no results and insist Agile doesn’t work and it would be so much faster if they just went back to what they had before. Sound familiar?

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Why Your Agile Team Should Use Relative Story Point Estimation

By Harry Ulrich

To state it plainly, estimating software development projects is no easy feat. A traditional waterfall approach involves a lengthy requirements gathering effort, resulting in complex documentation and a project plan with estimated hours and dollars. Today, Agile development methodologies have largely become the new normal, with a key benefit of providing the ability to quickly assess how long it will take to complete a project and how much it might cost.

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How the Best Testers Learn an Existing System

By Janet Leon, Senior Quality Assurance Analyst

Have you ever been in an interview where you were asked the question “As a tester, how do you learn a new system?” Was your response “I will read the requirements and or system documentation”? Your response to the question should be: “Is this a new or existing system?”

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Creating Non-Traditional Value Streams with a Capability Model

By David Tanner, Business Architect

The Capability Model and the Value Stream are important tools to an organization for different reasons. The Capability Model, a model of an organization’s ability to successfully perform a business activity, helps an organization understand the capabilities developed through the execution of the business model and makes the executive decision-making process more seamless.

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Getting Started with Software Test Automation

By Celerity


Software test automation makes use of specialized tools to control the execution of tests and compares the actual results against the expected results. With automated testing, you can record and playback predefined actions or scripts and report upon the results quickly and efficiently. While it requires an upfront investment, the benefits are clear.

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Mastering Agile Product Development

By Celerity


Recently, Celerity’s Agile experts put together an interactive webinar on Mastering Agile Product Development – an area where many attempt to conquer but few succeed. Their first question to the audience was:

True or False: New product ideas primarily come from management in my organization.


The audience was split 50/50 on their answers. The next question asked if securing funding for a product was difficult. Once again, the audience was split down the middle. The same respondents, however, who agreed that new ideas come from management also said that funding a product was not difficult.

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