A too-long to-do list is a daily reality for most marketers. The larger issue, however, comes from that long list of tasks lacking prioritization and coordination with others on your team, resulting in time spent on the wrong tasks and missed project deadlines. Agile Marketing offers a compelling solution to this problem and helps marketing teams, both big and small, accomplish projects faster through improved communication, transparency, and innovation.
Adopting its core tenants from Agile software development, Agile Marketing is a work management methodology that can help a team work faster, leaner, and more strategically through short bursts of work and frequent feedback. Agile helps to prioritize and execute projects more quickly and helps to bridge gaps between IT, Marketing, and the Business.
Before you get started, though, you must learn how to SPEAK Agile. As you start researching and planning your team’s adoption to Agile Marketing, here’s a handy reference of the terms you’ll come across and what they mean: