Recently, a colleague told me that during an interview for a content strategist job he was asked this question: "How do you choose the right words to use?" My first reaction was, what a strange question. But then I realized, this question illustrates the misperception about the role of the content strategist more than a desire to know how a writer chooses words.Read More
The digital and marketing landscapes are shifting. User expectations are becoming more and more demanding and customers anticipate a timely, personalized, and integrated experience with your brand across all devices and channels.Read More
Change is hard. Have you ever heard the following objections to innovation from your organization? “My department is unique.” “That sounds great in theory, but it wouldn't work in our environment.” “An outsider doesn’t understand the way we operate.”
Designing for rational decision makers is designing for an audience that doesn't exist. How can our understanding of cognitive biases help us build experiences that users will love?Read More
Being adaptive to what’s happening in the market, connecting everything inside the operation, driving cost out of the business—these things are challenging enough in a static environment, but what happens when companies find themselves needing to deliver all this and more while planning for an M&A event?Read More
In our previous post, we discussed what robotic process automation (RPA) was, distinguishing it from other automation tools, and provided a taxonomy of RPA using industry examples. We’ll discuss five reasons why you should use RPA. We’ll again provide real-world examples for each reason, demonstrating the tangible, quantifiable benefits RPA can bring.Read More
This article series began with examining what robotic process automation (RPA) is. It then made the case for why you should implement RPA in your organization. Following that was an examination of when to use RPA. Most recently, we covered how to implement RPA. This final article examines where RPA is headed.Read More
This Veterans Day, Celerity is honoring its former military members and all who have served in the armed forces. Below are stories of some of the Celerity employees who led in defense of our nation before taking a lead in Celerity’s success.Read More
Imagine for a moment that you’re a mortgage analyst at XYZ Mortgage. Part of your job involves opening each loan application document emailed to you, opening the attached Excel file, copying the property address from cell A4 on the second sheet, and pasting that data into the United States Postal Service’s (USPS) address validation website. If the addresses match, all is well. If not, you need to find out how to reconcile the two. For the vast majority of emails received, the addresses match. The process seems boring, mindless, and repetitive. You find yourself thinking, “I’m pretty sure a robot could do most of this.”Read More
In our previous post, we discussed five reasons why you should use robotic process automation (RPA) to optimize your business processes. We talked about profitability, rapidity, efficiency, interoperability, and traceability. This post will cover when to use RPA. It’s not a silver bullet for every problem your business has, but when applied correctly, it can drive significant efficiencies. We’ll discuss the necessary characteristics of process that leverage RPA, as well as the ideal characteristics that would make RPA especially profitable for your organization.Read More
As organizations adopt Agile and Scrum, one of the first steps is to create the scrum team. For the most part, we can map the typical waterfall role to the scrum role.Read More
It's the typical Agile transformation story. Management hears about the marvels of Agile. Team attends Agile training. Team starts Agile project. Team sees little to no results and insist Agile doesn’t work and it would be so much faster if they just went back to what they had before. Sound familiar?Read More
To state it plainly, estimating software development projects is no easy feat. A traditional waterfall approach involves a lengthy requirements gathering effort, resulting in complex documentation and a project plan with estimated hours and dollars. Today, Agile development methodologies have largely become the new normal, with a key benefit of providing the ability to quickly assess how long it will take to complete a project and how much it might cost.
Have you ever been in an interview where you were asked the question “As a tester, how do you learn a new system?” Was your response “I will read the requirements and or system documentation”? Your response to the question should be: “Is this a new or existing system?”Read More
The Capability Model and the Value Stream are important tools to an organization for different reasons. The Capability Model, a model of an organization’s ability to successfully perform a business activity, helps an organization understand the capabilities developed through the execution of the business model and makes the executive decision-making process more seamless.Read More
Software test automation makes use of specialized tools to control the execution of tests and compares the actual results against the expected results. With automated testing, you can record and playback predefined actions or scripts and report upon the results quickly and efficiently. While it requires an upfront investment, the benefits are clear.
True or False:
New product ideas primarily come from management in my organization.
Recently, Celerity’s Agile experts put together an interactive webinar on Mastering Agile Product Development – an area where many attempt to conquer but few succeed. Their first question to the audience was:
The audience was split 50/50 on their answers. The next question asked if securing funding for a product was difficult. Once again, the audience was split down the middle. The same respondents, however, who agreed that new ideas come from management also said that funding a product was not difficult.
The barrier to entry into user testing has never been lower. Forget size and budget. Companies who interact with users on a regular basis will swim, while others sink. Despite the ease of entry, many still neglect testing and rely on internal opinions to guide product decisions.
Though investing in a user researcher is ideal, this hurdle shouldn't stop you. Look on your team for a strategic thinker and good listener to get started. When you witness the insights and aha moments that come from a test, the value will be clear as day.
These 5 steps are a simple introduction to user testing for non-researchers. It's a flexible process to follow, avoiding the complexities in favor of action. With clear goals, and a sincere desire to gather honest feedback, you're already well on your way. Jump in and get started. You may never look back.Read More
After you’ve spent months preparing for the launch of a large-scale initiative, the last thing you want to experience is a deployment debacle due to untested systems and unprepared users.
I recently attended a project management training class that referenced one of the airline industry’s worst. It’s a textbook example of what can happen at deployment with any system when certain, seemingly mundane, operational functions are dismissed during testing.Read More