Website redesign or re-platforming projects are often the most exciting and dreaded undertaking for marketing teams. No matter how much you look forward to a shiny new CMS, there’s no denying that the arduous task of content migration can zap some of the joy out of the process.Read More
Mobile technology use is at an all time high as 80 percent of internet surfers now own a smartphone to access the web. It should come as no surprise then that developing a mobile app for your business can make you more competitive online. But where do you start?
We recently published a checklist of the top 14 Mobile App Best Practices you need to consider in order to successfully build a new mobile app, or update an existing one.
Here's a snapshot of what you need to know:Read More
The Capability Model and the Value Stream are important tools to an organization for different reasons. The Capability Model, a model of an organization’s ability to successfully perform a business activity, helps an organization understand the capabilities developed through the execution of the business model and makes the executive decision-making process more seamless. Likewise, Value Stream Mapping, a Lean tool for capturing an organization’s process to create a product, helps management visualize the processes that add value directly to the customer and those that do not. However, the effort to capture an organization’s Capability Model and Value Stream can be quite daunting. It requires significant time commitment from staff, dollar commitment of external consultants, or a combination of both.Read More
As we say goodbye to 2016, let’s reflect on some of the Celerity stories that were popular this year! From trends like Agile development to personalization and operational readiness, Celerity’s consulting team has contributed a wealth of knowledge to Breakthroughs in Acceleration. Here are a few of our favorite articles:
Operational Readiness: 3 Keys to a Successful Takeoff for Any Large-Scale System
If you’re preparing for the launch of a large-scale initiative in the coming year, don’t let untested systems and unprepared users create a deployment debacle. Follow these three operational readiness steps to help build confidence in your new system and get your project off the ground smoothly. Read the full blog post.
I have learned over the years that tried and true quality assurance (QA) practices work great in a waterfall approach. QA is regimented by nature and lends itself perfectly to the methodical nature of waterfall development, only with a lot of extra fluff. Can we cut out some of that fluff to match the streamlined nature of Agile Scrum development? I believe we can trim down some of the QA practices included in waterfall, keeping the highest quality of standards and even improving on them by being more efficient with our time.Read More
This post is a preview of our eBook: Leading an Enterprise Agile Transformation. Download the full eBook here.
A recent survey by Scrum Alliance found that more than 70% of Agile practitioners report tension between their teams and the rest of the organization. The reason? They are following different road maps and moving at different speeds. Whether your organization is in the early stages of adopting Agile methodologies or you have multiple teams running sprints, non-Agile influences will eventually cause your success to plateau. The breakthrough opportunity is a true, Agile transformation.Read More
Have you ever been in an interview where you were asked the question “As a tester, how do you learn a new system?” Was your response “I will read the requirements and or system documentation”? Your response to the question should be: “Is this a new or existing system?”
This distinction is what can make all the difference between marginally knowing and fulling understanding the system. If it's a new system, you should respond with, “I will ask for all of the requirements and functional specifications available and start reading and creating test cases based on this documentation.” However, if it is an existing system, your best response would be, “If there are no existing artifacts I would go into each page/screen of the system and create a baseline regression test.”Read More
Gartner recently released their 2016 Magic Quadrant for Web Content Management. At first glance, the quadrant looks very similar to years past with Sitecore and Adobe leading the way. But a closer glance reveals some trends that have been echoed at Celerity during platform selection processes over the past year. Leaders are further distancing themselves from the other products in the space. The leader quadrant now only has 6 total products (down from 9). However, Episerver continues its rise among the ranks of CMS products. No other product saw as dramatic an increase over the past year as Episerver, and it is establishing itself among the top products in the space.Read More
While navigating a well-designed user experience feels organic and natural, the science behind that end result is very much a deliberate effort. Assumptions and whims make User Experience (UX) Designers squirm. Instead, we prefer making design decisions based on evidence and data, but when we can’t perform our own research by observing the behaviors of users, we can still avoid “guessing” what users want by following basic UX principles as we design digital systems. Many of those principles are based on well-documented studies, but some of the studies are misunderstood and misapplied to digital design.
Effective communication is paramount in a cross-functional team delivering a software product to business stakeholders. The development process involves many people, including developers, testers and business analysts, and if they do not use a common communication framework, business requirements and test suites will become unmaintainable over time. A common language framework should be adopted to eliminate the chance of confusion amongst cross-functional team members. The behavior-driven development (BDD) practice can achieve this and much more to accelerate the software development and testing process.Read More
In today’s fiercely competitive marketplace, formalizing a quality assurance program is imperative for every organization looking to meet customer requirements and avoid the steep cost of quality failure. As defined by the International Organization for Standardization (ISO) 9000, quality is the degree to which a set of inherent characteristics fulfills requirements. ISO 9000 was created by the ISO as a way to define, establish, and maintain an effective quality assurance system for manufacturing and service industries. As you establish internal processes to fulfill your unique mission and objectives, quality standards will be individually tailored, but understanding the Three Lines of Defense Model and the potential cost of a failure is a great place to get started on quality assurance.Read More
Requirements gathering is a critical, foundational step in all software development. It will either set the project on a course to great success if done well or doom it to failure if done poorly. As Janet Leon pointed out in her blog, The True Cost of a Software Bug, the earlier you catch a bug in the software development life cycle, the less costly the bug will be. So it should be our goal to get the requirements 100% correct in order to eliminate bugs. With the stakes high and the challenges many, here are a few items to consider during requirements gathering that will ensure your project charts a successful course.Read More
Software test automation makes use of specialized tools to control the execution of tests and compares the actual results against the expected results. With automated testing, you can record and playback predefined actions or scripts and report upon the results quickly and efficiently. While it requires an upfront investment, the benefits are clear.
Here are three reasons why software test automation will help your organization:
2016 has seen a rash of high profile security breaches that have impacted businesses and their customers alike. Yahoo recently reported the largest such breach in history, revealing that some 500 million customers’ data had been stolen. It is no longer enough to serve your customers, you must protect them as well. Having your information security team scanning and monitoring your network is a start, but installing a formal vulnerability management process will go much further in lowering your IT risk. Vulnerability scanning will help you to identify your risk while vulnerability management will help you to understand and mitigate these risks.
A too-long to-do list is a daily reality for most marketers. The larger issue, however, comes from that long list of tasks lacking prioritization and coordination with others on your team, resulting in time spent on the wrong tasks and missed project deadlines. Agile Marketing offers a compelling solution to this problem and helps marketing teams, both big and small, accomplish projects faster through improved communication, transparency, and innovation.
Adopting its core tenants from Agile software development, Agile Marketing is a work management methodology that can help a team work faster, leaner, and more strategically through short bursts of work and frequent feedback. Agile helps to prioritize and execute projects more quickly and helps to bridge gaps between IT, Marketing, and the Business.
Before you get started, though, you must learn how to SPEAK Agile. As you start researching and planning your team’s adoption to Agile Marketing, here’s a handy reference of the terms you’ll come across and what they mean:Read More
For Agile to deliver on its promise of improved speed, quality, and customer-centric solutions, your Agile organization needs to continuously mature and evolve. So how can you keep up with the fast pace?
Answer these four questions to ensure you’re keeping pace with Agile best practices:
1. Are you using Scrum?
Scrum is the most popular Agile approach for delivering innovative, quality products and services. According to the Annual State of Agile Report, over 80 percent of the organizations utlizing an Agile framework use Scrum or a hybrid of Scrum, Kanban, and Extreme Programming. Scrum’s popularity is not surprising, due to its many benefits, including:
- Promotion of collaboration, continuous improvement, and transparency
- Minimizing the pressures of predetermined timelines and unnecessary work—87 percent of respondents to the Scrum Alliance's 2015 State of Scrum survey say their team's quality of work life has improved by using Scrum
- Enhanced productivity and innovation due to self-organizing and self-managing teams
- Rapid inspection, adaption, and pivoting of projects according to changing customer needs
After you’ve spent months preparing for the launch of a large-scale initiative, the last thing you want to experience is a deployment debacle due to untested systems and unprepared users.
I recently attended a project management training class that referenced one of the airline industry’s worst. It’s a textbook example of what can happen at deployment with any system when certain, seemingly mundane, operational functions are dismissed during testing.
It happened on March 27, 2008, opening day for Terminal 5 at London Heathrow Airport, which today is hailed as British Airways’ most technologically advanced and lavish terminals in the world. On launch day, however, Terminal 5 suffered debilitating operational glitches like a malfunctioning car park system and its baggage software being left in test mode. These operational software glitches caused a cascade of issues, including 23,000 misplaced bags, 500 cancelled flights, and a 5-day recovery from the debacle.
The pains felt by employees and travelers of Terminal 5 could have been avoided with focus on a few key areas that are often forgotten due to inexperienced project leads or lack of resources to support these operational readiness efforts.
Here are three steps to ensure a smooth takeoff for any new system:Read More
No, that’s not your Most Valuable Player—it’s your Minimum Viable Product!
For die-hard baseball fans, Opening Day is full of limitless possibilities. The air sings with hope and excitement. The whole season lies ahead, culminating perhaps with a trip to the Series! (Oh, and don’t forget about the hot dogs.)
That same feeling of excitement ignites in product executives the moment their digital product goes live. They are the biggest fans—and most rabid competitors—of all. But how can you bat 1,000 in such a competitive space? How can you ensure that your minimum viable product (MVP) or minimum marketable product (MMP) will last the season?
As a marketer, I’m sure you know by now that you’re not going to get very far with a one-size-fits-all approach. Sure, you have a target audience in mind, but are you really in tune with their needs? Your customers may be in the market for what you’re offering, but you have to find and talk to them in different ways. That’s where personalization comes in.
But how do you get started?
In a study by Adobe Marketing Optimization, 97% of marketing and customer insights decision-makers prioritized personalization as the most important capability to their company’s marketing moving forward. These numbers shouldn’t come as a surprise – the ROI is astounding. When you focus on providing personalized content to your target audience and have the proper digital analytics in place, you can expect to see increased conversions, better qualified leads, and increased loyalty.
Setting the Foundation for a Personalization Strategy
There are three pieces of the personalization pie that you need to get a handle on before you reap the benefits: personas, journeys, and goals.
So you have a great digital experience that you want to take mobile. Good for you! But have you done your homework?
According to comScore, mobile devices now claim 2 of every 3 minutes spent online. Adobe likewise reports that 38% of people will ditch a website with an unappealing layout -- but mobile devices continue to proliferate, and keeping your site functional and attractive is a huge challenge. So how do you optimize your web property to take advantage of all online opportunities?
First, you have to rethink how you approach mobile optimization. It's about much more than merely adjusting breakpoints; you must consider a whole new spectrum of user needs suited for a limited viewing area, as well as unique business/marketing goals.Read More